Thursday, January 6, 2011

Your job--it's not just about you

Your job is a fairly accurate measure of the value the society places on its perception of your qualifications.

The good news is, you have control over that perception. You communicate by your actions, your appearance and your attitude what you have to offer.

Think of yourself as a "company of one"--you. To market your company effectively, you need to have a clear idea what your company's mission and vision are. You must know what your company brings to the table in terms of valuable products and services. You need to be careful in how you price your company's offerings, making sure that you're reaching the right market that wants and will pay for what you offer.

If you don't like your current job, or don't have a job, then it's time for you to have a serious planning meeting with the board of your company. You are the board. Spend some time assessing your strengths and weaknesses, listing your major abilities and accomplishments, clarifying your personal mission and goals.

Once you fully understand what you offer society--your abilities and your limitations--your past achievements and your future goals--you can market yourself effectively. You have taken control of the perception that society has of your job potential. You have taken the first crucial step toward getting the job you like and can do best.

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